The Force will be with you… because you control it

clipped from www.wikinomics.com As YouTube gets hit with yet another lawsuit, it’s becoming�increasingly clear that the fate of content creation and distribution on the web will be bogged down by legal wrangling for years. However, at the same time there are a lot of interesting innovations happening that demonstrate how companies and content creators can effectively leverage the Web 2.0, rather than trying to fight it. The most�recent of these is Lucas Films and Eyespot.com teaming up to allow users to create their own Star Wars movie. Rather than trying to prevent fans from�creating and sharing videos related to the popular movie series, users are being given over 250 scenes/ musical selections to mix and match, and they are also free to use their home made material as well. To quote the press release directly: